Social Media Publishing and Curation

How Can Social Media be Used as a Lead Generation Channel?

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From www.techmagnate.com - July 16, 11:33 PM

Social Media is a very powerful tool that is often underestimated for its potential, mostly because of lack of insight.
Yes, it's increasingly gaining importance in terms of a medium to impart personality to a brand and facts state that over 80% of businesses are using social media worldwide; but is it acknowledged as one of the best tools to drive sales, the most important aspect of a business? Not really.

Guillaume Decugis's insight:

How do you measure the success of your marketing in general and social media in particular? For many businesses, generating leads is probably the best way to justify more investment on social media. This post recaps the different things you can try to achieve this goal.

One thing to note that is worth highlighting is that it all starts by articulating your social channels and your content hub (your blog, your topics, etc...). As I like to say, if you're only tweeting links you're missing out. ‍